What are the risks and rewards of legalizing marijuana in New York?
A digital jounalism project focused on investigating what marijuana legalization means investigates what that means for the state, its farms, colleges and businesses.
THE CLIENT
TheNewshouse.com
THE SPECS
Web design, branding
Best Online Main Page
Social Media Award of Excellence
EXPLORING MARIJUANA
What would New York look like if marijuana is legalized?
A deep examination of cannabis in New York state prompted an analysis on how we should design the branding. We wanted to step away from the common tropes associated with marijuana usage while still maintaining the energy associated with the high stakes of legalizing marijuana.
// BRANDING EXPLORATION
OUR SOLUTION
A system built around the colors of hemp.
Yellow and green dominate our system, with a typeface that speaks to the euphoric relaxed nature of smoking marijuana.
// design system
THE FINAL PRODUCT
Consistency around the web.
The design system was used on the High Stakes website, social media pages, and video series.
