What creative assets can we make to drive fan engagement?
As creative intern at AMC Networks, I was given the task to develop social media assets for AMC's new show NOS4A2 to help our marketing team reach key performance indicators.
THE CLIENT
AMC Networks
THE SPECS
Photo editing, motion design
WHAT THE FANS WANT
More Manx.
Charlie Manx, the main character in NOS4A2 played by Zachary Quinto, feeds off children's souls. Without a soul to feed on, Manx becomes his true age. Fans on social media were particularly keen on Manx's shape shifting nature.
The following is an original concept design derived from energy vampire Charlie Manx's transformation between old and young. Reached top 5 social impressions on Twitter during July 2019.
// MANX MORPH
REMINDING OUR VIEWERS
Iconic moments from the show.
Made to remind viewers when the new episode of NOS4A2 would air. Selected photos that showcased iconic moments from the show to encourage conversation and engagement.
// SHOW REMINDERS
SOCIAL CARDS
Quoteable and sharable.
Because the show had some excellent character-specific sayings, social cards were used to engage fans and help them relive the top quote from the past week's show. These were used as mid-week show reminders to keep fans in the world of NOS4A2.
